#03: Balancing Brand Act
Is branding emotional or functional?
We say both.
A brand and its product should be functional in its relevance to its target audience, while evoking and maintaining an emotional resonance with its consumers.
Easier said than done, you may say. This is where we come in
We will need some of these: Strategy & Insight With the right research tools and market research, we ensure that you are speaking to the right people, at the right time, in the right places.
Brand Identity Creation / Renewal Every new brand needs a distinct DNA which people can identify with. Brand Identity should be a constant in order to be seen as relevant, competitive and “at the forefront”.
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